Dolce Vita Grape Juice

1979 dolce vita 2

The look of the product was elegant, like champagne, with a full range of tastes, the result of the mix of grapes and other fruits like peach, strawberry and apple. The name was chosen taking inspiration from famous movie director Federico Fellini: he called the grape juice Dolce Vita, just like he had called "8 e ½" his canned wine, playing between its proof and the title of the 1963 Oscar-winning movie. Also in this case, success was almost immediate.